•Nice To meet yo•U 👋

My name is Simon.
I design digital products, systems, and experiences.

I was born and raised in the Bay Area and have never left.
I love building scalable design systems, fixing broken design processes, and empowering design teams.

Feel free to contact me if you have any questions or if you just wanna hang out. I love meeting people who geek out on design! 🤓

•WorDs oF •WIsdumB

Advice gleaned from years of (in)experience

What type of company should you work at?

A guest lecture for UC Berekley design students where we examine the age old question of whether to work at a startup or a big company

Product Design Career Ladder

A framework that provides guidance for designers to benchmark their career progression and for leaders to assess their team's development

Running effective design crits with remote teams

Simple tips for getting the most out of everyone's time during virtual design syncs


A small collection of selected projects from past and present.


•WanNA chaT•?

Find me on the interwebs using your favorite method.

Sometimes reaching out to a stranger can be scary.
Here's a conversation starter to make it easier.

Rank the following in order from your most favorite to your least:

☕️ Coffee
🥃 Alcohol
🥤 Boba
💧 Fancy water