MY NAME IS SIMON.

I design digital products, systems, and experiences.

I was born and raised in the Bay Area and have never left. I'm a huge proponent of promoting design thinking across entire organizations, building scalable design systems, and operationalizing design processes.

Feel free to reach out to me about anything,
or if you just wanna hang out. I love geeking out on design! 🤓

Writings

Design musings.
Design thoughts.
Design thinking?

→ Building a Design System from Scratch

"...the system should be detailed enough so that it is easily adhered to, but also flexible enough so that it is forgiving when used suboptimally, especially by non-designers."

→ Post-design Considerations

"...By futureproofing the way we manage design assets and workflow, we can avoid turning a molehill into a mountain."

→ So You Want to Work At A Startup...

"This is perhaps the area I’ve noticed designers getting their feet wet in the world of startups struggle with the most... Basically, you are the design guru for the entire company and will have to answer a lot of questions that you might not have had to deal with previously."

Work

A small collection of selected projects from past and present.

 

→ Go to portfolio